Project Description

In late 2011 the Spanish company Proyecta was acquired by NIIT Technologies, a global leader on Information Technology Solutions, becoming part of this Indian company. The following year NIIT counted on Apóstrofe to communicate to mass media their rebranding and launching of new services and products’ portfolio. Apóstrofe organized two press events on the same day: the first one, to introduce Mr. Rajendra Pawar, CEO and Founder of the Indian company and member of the World Economic Forum to business media; and the second one, a press call based on an event involving Viswanathan Anand, 4 times world chess champion and NIIT brand ambassador. Anand played simultaneous games with different VIP business men. Apóstrofe managed to present Rajenda Pawar as a key international speaker to media obtaining large coverage. In addition, the simultaneous game opened the evening news programs of most television networks. The decorative panel reinforcing the message of the event “What is good can be better. Now Proyecta is NIIT Tech” was made by our graphic designers.